Sacramento hospitality and nightlife operators will have a free opportunity to sharpen their marketing skills at an upcoming city workshop. The session will cover branding, content creation and social media strategies designed to help local businesses connect with customers, attract new audiences and build lasting community relationships.

Key takeaways

The workshop is designed as a practical resource for owners and operators looking for approachable ways to improve their digital presence.

• The free event runs from 2 to 4 p.m. Thursday, Aug. 13.
• It will be held at 300 Richards Blvd., Room 221, with free parking available.
• Sacramento Fire Department communications specialist Wendy Aguilar will lead the session.
• Topics include brand development, content creation, customer engagement and marketing updates.
• Advance registration is encouraged because space is limited.

A hands-on marketing opportunity

The City of Sacramento’s Office of Nighttime Economy is presenting the workshop through its “Taking Care of Business” program. Rather than treating marketing as a one-time promotion, the session will focus on practical steps businesses can use consistently across social platforms and other customer touchpoints.

For restaurants, bars, music venues and other nightlife businesses, that guidance can be especially valuable. A thoughtful post about a new menu item, live event or welcoming atmosphere can help turn online attention into an in-person visit. Stronger storytelling also gives independent Sacramento businesses a chance to stand out in a competitive market.

Expert guidance from Wendy Aguilar

Wendy Aguilar, a media and communications specialist with the Sacramento Fire Department, will share strategies for building a recognizable brand, developing content and using social media to connect with customers. Her experience in public-facing digital communications brings a practical perspective to businesses that need to communicate clearly and creatively.

Aguilar’s recognition with the 2026 Social Media Leadership Award further highlights her work in innovative social media strategies, creative campaigns and digital communications leadership. Attendees can expect ideas that extend beyond simply posting more often, including ways to make content more useful and meaningful to the people businesses hope to reach.

Part of a broader city program

The workshop is part of the Office of Nighttime Economy’s broader effort to support safe and successful hospitality and nighttime operations. Launched earlier this year, the “Taking Care of Business” program connects businesses with training, industry knowledge and City resources.

Through the program and the City’s Business Solutions Center, local operators can also receive personalized support and guidance. That wider network makes the workshop more than a single afternoon of instruction. It is an invitation for Sacramento businesses to keep building the skills, relationships and visibility that help lively commercial districts thrive.

Snacks and light refreshments will be provided. Businesses interested in attending should register in advance through the City’s event information channels.

Sources

• Free marketing and social media workshop for Sacramento hospitality and nightlife businesses, Sacramento City Express.